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HubSpot 4 Healthcare Blog
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HubSpot announces HIPAA support and sensitive data tools with new Smart CRM
- CJ Castroman
- October 1 2024
In today’s data-driven landscape, businesses thrive on leveraging data for growth.
However, managing sensitive and protected information like government IDs, medical records, and bank account numbers securely is particularly challenging in regulated industries such as healthcare, finance, and insurance. Historically, these industries have relied on fragmented solutions, resulting in disconnected teams, disjointed customer experiences, and missed growth opportunities.
HubSpot has recently addressed these challenges with its new Smart CRM (June 2024), designed to safely store sensitive data while providing a complete customer view. This is a significant advancement for businesses in regulated industries, offering robust security and privacy protections, including HIPAA compliance. The Smart CRM strengthens the unified customer record for marketing, sales, and service teams, enhancing efficiency and effectiveness.
This is a significant advancement for many healthcare organizations who have wanted to implement HubSpot in the past but been blocked by its lack of HIPAA compliant data storage.
Enter Unified Data.
Transforming Healthcare with Unified Data
In healthcare, the impact of a unified customer view is profound. Both B2B healthcare companies and care providers can now store HIPAA-protected and medical data in HubSpot. This data can be used to automate workflows, connect teams with closed-loop reporting, and create personalized campaigns. The result is improved patient experiences, more effective marketing strategies, and seamless operational workflows.
Benefits Across Regulated Industries
By storing confidential customer data in HubSpot’s Smart CRM, companies in various regulated industries can fully leverage HubSpot’s customer platform to enhance their go-to-market strategies. Marketers can improve lead generation and safely segment audiences, sales reps can personalize prospecting and automate deal management, and service teams can create single customer records for delivering tailored services securely.
Enhancing Compliance and Security
HubSpot’s Smart CRM facilitates better management of legal, security, and regulatory compliance through comprehensive audit logging, advanced authentication features, and more. This ensures businesses can manage sensitive data securely while focusing on growth.
A New Era for 4CAST and HubSpot
At 4CAST, we are thrilled to leverage HubSpot’s Smart CRM to deliver true enterprise healthcare implementations with unified data! We have been waiting for this for years!!
This development enables us to provide our clients with unparalleled data management solutions, ensuring secure and efficient operations. The ability to store sensitive data in HubSpot is a massive leap forward, opening new possibilities for growth and innovation in the healthcare industry and beyond.
With HubSpot's Smart CRM, the future of data management for healthcare marketing and sales teams looks promising, driving both compliance and growth in a seamless, unified platform.
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